Simplify Wholesale: Your Path to Success on the Faire Marketplace
Key practices to run a successful and low-maintenance Faire storefront
With over 800,000 retailers actively sourcing products on Faire and the platform reaching more than $1 billion in annual volume in less than five years, it has become one of the most efficient ways for CPG and ecommerce brands to break into wholesale. According to recent industry data, wholesale accounts for about 60% of companies' total sales and is expected to grow five times more than 2020 levels.
The Wholesale Opportunity
Breaking into the wholesale world can be a game-changer for CPG and ecommerce companies, and Faire is one of the best platforms to help you do it. With thousands of retailers browsing daily for new products to stock their shelves, it's never been more important to not only get on Faire, but to truly stand out from the competition.
Recent industry trends show that brands are increasingly viewing wholesale as a stable growth channel. While over 20% of direct-to-consumer brands reduced their marketing spending in recent surveys, only 10% pulled back on wholesale partnerships, demonstrating the channel's reliability even during uncertain times.
We'll walk you through three key strategies to help you grow your brand and drive more wholesale orders on Faire:
Streamline Your Operations – Learn how to easily import, maintain, and automate your product catalogs and inventory between Faire and Shopify, so your storefronts stay in sync with minimal effort.
Curate and Market Like a Pro – Use targeted product collections and take advantage of Faire's built-in marketing tools to guide buyers and boost visibility.
Deliver an Amazing Customer Experience – Speedy, reliable fulfillment and thoughtful service can turn one-time buyers into long-term wholesale partners.
The Integration Challenge
Juggling both wholesale and retail channels can be challenging. The inefficiency of managing two separate storefronts—duplicated listings, inventory nightmares, and wasted time—are all too familiar pain points for growing brands. Instead of focusing on product development and brand growth, you're stuck updating multiple platforms manually.
Step-by-Step: Connecting Shopify and Faire
Follow these simple steps to connect your platforms:
Install the Faire App: Log into your Shopify admin dashboard, navigate to the Shopify App Store and search for "Faire: Wholesale Marketplace"
Authentication: Connect your existing Faire account or create a new one and grant permissions
Product Selection: Choose which products to sync (all or selected items)
Configure Settings: Set your wholesale pricing rules (e.g., 50% of retail)
Inventory Management: Enable real-time inventory sync to prevent overselling
Test the Connection: Process a test order to ensure everything flows correctly
Managing Wholesale-Only Products
Pro Tip: Want products exclusively for wholesale? Create them in Shopify as normal, but remove them from all Sales Channels on the right side of your admin panel. This keeps them active for Faire but invisible to retail customers.
Proper automation between your Shopify and Faire stores eliminates manual data entry and reduces costly inventory errors, allowing you to focus on what really drives growth for your brand.
Optimizing Your Product Catalog
Your product organization directly impacts visibility and sales on Faire. Think of the platform as a search engine that retailers use to discover new inventory.
Effective Categorization Tactics:
Thoughtful Categories: Place products in all relevant Faire categories (up to 3 per product)
Strategic Tagging: Add 5-7 specific tags per product that retailers might search for:
Seasonal terms: "Summer," "Holiday Gift," "Valentine's"
Material descriptors: "Organic," "Recycled," "Handcrafted"
Use cases: "Self-care," "Office," "Kitchen Essentials”
Collection Creation: Build custom collections like "Bestsellers," "New Arrivals," or "Eco-Friendly" to guide retailer discovery
High-Quality Visual Assets:
Use consistent, bright product photography with white backgrounds
Include lifestyle images showing products in use
Maintain a minimum of 3-5 images per product
Want the right people to find your products? Start adding lifestyle tags and photos on your products today!
Leveraging Faire's Marketing Tools
Faire Direct: The Commission-Free Game Changer
One of Faire's most powerful features is Faire Direct, which creates a custom link to your storefront. When retailers sign up through your link:
Faire waives commission fees on their orders with you forever
Existing wholesale customers can be migrated commission-free
Retailers still get Faire benefits like 60-day payment terms
How to set it up:
Navigate to your Faire dashboard
Click "Marketing" then "Faire Direct"
Copy your unique link to share with retailers via email or your website
Ready to save on commissions? Find your Faire Direct link in your dashboard now!
Email Campaign Strategies
Faire's email marketing tools provide direct access to retailers actively seeking new products for their stores.
Campaign Ideas that Convert:
New product announcements with early access
Seasonal restock reminders (send 8-10 weeks before holidays)
Limited-time free shipping offers
Minimum order discount tiers
Promotions that Work
Many brands find success offering opening order incentives to encourage first-time purchases from new retailers.
Proven Promotion Types:
Free shipping on orders over a specified amount
10-15% off first orders (Faire may match this discount)
Buy-more-save-more tiered discounts
Limited-time offers aligned with trade show seasons
Test out some discounts or tiered promotions you offer new customers as larger promotions and see if you get an increase in traffic!
Response Time Matters
Faire rewards brands with fast response times by featuring them more prominently in search results, making quick communication essential for visibility.
Best Practices:
Check your Faire inbox at least twice daily
Aim to respond to all inquiries within business hours
Set up mobile notifications to catch urgent questions
Be helpful, courteous, and knowledgeable about your products
Order Fulfillment Excellence
Fast, reliable fulfillment builds trust and encourages repeat orders from retailers.
Fulfillment Checklist:
Process new orders within 24-48 hours
Update tracking information promptly
Include branded packaging and marketing materials
Consider handwritten thank-you notes for first-time stockists
Follow up after delivery to ensure satisfaction
Handling Issues Professionally
Your response to problems often determines whether a retailer becomes a repeat customer.
Address damages or shortages immediately with replacement shipping
Consider offering small discounts on future orders after resolving issues
Document common questions to create an FAQ resource
Maintain good relationships with customers on Faire to generate partnerships that can last years
Need some help managing your customer engagement for your Faire storefront? Our team is here to help give efficient and speedy support!
Important Considerations
Understanding Platform Dynamics
While Faire offers significant opportunities for growth, it's important to understand the platform's evolving nature. Many successful brands utilize Faire as part of a comprehensive wholesale strategy that encompasses both marketplace sales and direct retailer relationships.
Building Long-Term Success
Focus on creating genuine relationships with the retailers you meet through Faire. Some brands find success in eventually moving their best wholesale relationships to direct ordering systems while using Faire to continuously discover new retail partners.
Your Wholesale Success Roadmap
Breaking into wholesale with Faire represents one of the most effective growth channels for CPG and ecommerce brands looking to scale. With the platform's impressive growth trajectory and the wholesale channel's proven stability, implementing these three key strategies—streamlining operations through automation, curating your catalog and leveraging marketing tools, and delivering exceptional customer experiences—can help transform Faire from just another sales channel into a significant revenue driver for your business.
The most successful brands on Faire don't just list products and wait; they create systems that scale efficiently, present their products strategically, and build relationships with retailers that drive long-term growth.
Ready to take your Faire storefront to the next level? Start by implementing just one of these strategies this week, then add the others as you build momentum. Focus on creating sustainable systems that will serve your wholesale business for years to come.
Need expert help optimizing your Faire presence? Our team specializes in helping brands maximize their wholesale channel performance through strategic automation and marketing. Contact us for a consultation.