Navigating Start-Up Life When Customer Experience is Vital: Celebrating Our Partnership with Warmer
Since June 2024, we've had the privilege of partnering with Warmer, and what began as a straightforward client relationship has evolved into something far more meaningful—a true partnership built on shared values and mutual care.
About Warmer
Warmer is doing something revolutionary. Warmer is a platform where you can connect with real people on matters that matter to you. It was launched to foster real connection with someone who really gets you because they’ve been through what you’re going through - it’s the warmer side of the internet in an online world that’s gotten colder.
Warmer matches you with an Everyday Expert to help you navigate whatever you’re facing. Their platform connects people navigating life's challenges—from chronic illness to career transitions to parenting struggles—with Everyday Experts who have walked that same path and emerged with hard-won wisdom to share.
Growing Together
When Warmer came to us, we were tasked with evaluating their Everyday Expert offerings—a critical piece of their business model. We interviewed prospective experts, navigated technical challenges alongside their engineering team, and fielded questions about platform functionality and payment processing. As Warmer continues to build and expand its community, we’ve worked alongside their team to ensure our support scales seamlessly with each stage of their evolution.
That's what partnership means to us at HigherRing. We're not just a vendor providing a service. We're in it with our clients through the ups and downs, the pivots and the victories.
What True Partnership Looks Like
Over the past several months, Warmer has undergone a series of purposeful, mission-aligned evolutions—from refining its name and business model to thoughtfully expanding its team. What has stood out most to us is how consistently Warmer shows care and respect for the people working alongside them.
This kind of care and understanding isn't just nice to have; it's transformative. It allows us to bring our best selves to the work because we know we're valued as whole people.
When a client sees and respects the humanity in your team, it creates the foundation for something much deeper than a transactional relationship. That's especially remarkable for a startup, where every customer interaction matters so much to their success.
Why This Matters
At HigherRing, we talk a lot about stakeholder capitalism and using business as a force for good. We believe that how we treat people—our team, our clients, our communities—is just as important as the bottom line. Warmer embodies these same values. They're a team who's faced their share of personal adventures, and rather than hide it, they celebrate and hire for it, because it's what makes them well-positioned to bring Warmer to life.
They understand that businesses are made up of whole humans with whole lives, complete with joys and heartbreaks.
They lead with empathy.
They show up when it counts.
Here's to the Long Haul
We're honored to support Warmer's mission and grateful to be part of their team. Here's to continuing this partnership and showing up for each other when it matters most.
If you're looking to connect with someone who truly understands what you're going through, check out Warmer.
And if you're building a mission-driven company that values people above all else, let's talk. This is why we work with impact companies—our team members join us to do mission-driven work that makes a real difference.
Stakeholder Capitalism B Corp Customer Experience Startup Partnerships Mission-Driven Business Impact Companies Business for Good Client Relationships Values-Aligned Business Social Enterprise Conscious Capitalism Employee Well-being Startup Support Platform Economy Human-Centered Business