A Normal Day in Operations

A Day in the Life: How HigherRing's Operations Support Keeps Growing Brands Running Smoothly

Behind every thriving CPG or eCommerce brand is someone making sure things don't fall apart. From last-minute inventory hiccups to shipping delays and system outages, unexpected challenges are part of the game. While you can't predict every issue, you can build the right systems—and bring in the right support—to handle them with confidence.

That's where HigherRing's Operations Support Specialists come in.

Our seasoned team acts as an extension of your internal operations, helping digitally native and omnichannel brands scale without the chaos. We provide hands-on, daily support across critical operational functions—keeping your business running smoothly, your customers happy, and your team focused on strategic growth instead of firefighting.

Morning: Prioritizing What Matters Most

Each day starts with a full sweep of inbound communication—Slack messages, Gorgias tickets, emails, distributor portals, even phone calls. As your brand scales and your retail footprint expands, managing multiple channels can quickly spiral into overwhelm. Our team becomes your air traffic control, reviewing and prioritizing what needs immediate attention.

We check for order issues, inventory flags, and customer escalations—making sure time-sensitive items get handled right away. For wholesale and distributor partners, we manage platforms like UNFI and KeHE, processing order acknowledgments, ASNs, and invoice submissions with precision.

Landing a major retail partner like Walmart is a milestone for any brand, but the logistical reality can quickly threaten to overwhelm your day-to-day operations if you’re not prepared for growth. When one of our clients secured a consignment deal with the retail giant, the immediate surge in volume demanded an agile, daily operational strategy—not just data entry.

Our team stepped in to manage the high-stakes balancing act between prioritizing Walmart and maintaining vital relationships with distributors like KeHe and UNFI, as well as independent grocers and restaurants. We took ownership of the morning operational sprint: adjusting production runs with the co-manufacturer, realigning freight pickup schedules, and providing clear, proactive communication to every account. We swiftly handled the supply chain complexities so our client could enjoy their growth without sacrificing service quality.

Midday: Keeping Orders Moving and Systems Running

By mid-morning, our focus shifts to wholesale order entry, backorder management, and coordination with fulfillment teams. This is when we tackle supply chain disruptions and catch errors across your technology stack before they snowball.

Many of our clients run complex software ecosystems—Shopify connected to ERPs like NetSuite or Cin7, synced with warehouse management systems like ShipStation or 3PL portals. We monitor these integrations in real time, troubleshooting API hiccups or sync issues before they become revenue-draining problems.

Your business’s tech stack should ideally run automatically; however, tools like the NetSuite Connector aren't fail-safe. Frequent updates to platforms like Shopify or NetSuite often cause sync errors, leaving critical orders stranded in the digital void before they ever reach your fulfillment queue.

We see the impact of this firsthand. Without daily human oversight, one of our clients would routinely have orders from major partners—like Faire and Urban Outfitters—stuck in their connector. These silent errors do more than just delay shipping; they jeopardize the retail relationships you’ve worked so hard to build. Because the system doesn't send alerts when imports fail, manual supervision is non-negotiable. Our team actively monitors our client’s NetSuite connector and other software every day, identifying stalled orders and pushing them through. We ensure your fulfillment stays on track and your inventory numbers reflect reality—providing the peace of mind that software alone can never offer.

Afternoon: Closing Loops and Planning Ahead

In the final stretch of the day, we focus on shipping confirmations, keeping priority customers informed to boost post-purchase satisfaction. We sync with the Customer Experience team to review outstanding concerns, order edits, and flagged support tickets.

Then comes our favorite part: proactive operations planning—what we call "putting out fires before they spark." We confirm inventory positions, verify flagged orders, and clear any blockers for tomorrow's fulfillment. This keeps your brand one step ahead instead of constantly playing catch-up.

When Things Go Wrong (And They Will)

Even the best systems encounter glitches. Maybe a Shopify discount rule misfires, a shipment goes missing, or an influencer sells out your top SKU overnight. That's when experienced operational support makes all the difference.

Our team responds in real time—diagnosing root causes, communicating with stakeholders, and implementing immediate, customer-first solutions. These moments aren't just damage control; they're opportunities to turn potential disasters into brand-building experiences.

Winning a nationwide rollout with Nordstrom is every CPG founder's dream—until the purchase orders hit before the inventory does. When one of our partners faced this exact scenario, with nearly 100 wholesale orders dropping overnight against a critical stock shortage, we didn't just watch; we mobilized to successfully fulfill a large influx of orders and balance the inventory restock schedule.

Our team immediately established a triage system to prioritize fulfillment, coordinating closely with sales to dispatch smaller, interim shipments to lower-priority locations so no shelf sat empty. Simultaneously, we acted as the gatekeepers for their bottom line, meticulously reviewing lists for Nordstrom’s accounting team to catch and correct pricing errors and purchase order discrepancies before they became costly chargebacks. We transformed a chaotic ramp-up into a stabilized operation, proving that with the right back-office support, you can say "yes" to major growth without breaking your business.

We specialize in creating emergency playbooks, strengthening partner relationships, and giving you the peace of mind that when something goes wrong, you're not alone.

Why It Works

HigherRing's Operations Support Specialists don't just execute tasks—we integrate seamlessly with your existing systems and team culture. We bring expertise across Shopify, ERPs like NetSuite and Cin7, and WMS platforms like ShipStation and 3PL portals. More importantly, we bring the experience to know what matters most at any given moment.

Because scaling shouldn't mean sacrificing quality, customer experience, or your team's sanity.

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