As social media platforms grow and expand it is vital to stay ahead of the curve with this necessary marketing tool to remain competitive in any market. Since the pandemic, the need for social media marketing has only increased. The Harris Poll surveyed over 1000 consumers and found that “Consumers use of social to discover or learn about new products or services increased 43%—a trend that’s expected to continue in the next three years.

Social media can significantly increase sales and consumer reach, but no brand can discount the potential power of negative social media to disrupt brand image and suddenly shift public opinion in response to a real or perceived misstep. Now, more than ever, brands need to be prepared for social media trolling and be aware of some best practices.