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Top 3 Shopify Apps for Growing Your Audience

In the dynamic world of online commerce, creating an attractive and functional Shopify storefront is just the beginning. Whether you're a seasoned e-commerce veteran or a budding entrepreneur, understanding and investing in Shopify optimization and helpful add-ons can be a game-changer, leading to repeat sales and new sales channels.

In this guide, we'll delve into our three favorite Shopify add-ons designed to elevate your Shopify storefront.

Recharge is Shopify's leading subscription app — affordable, user-friendly, and renowned for reliability. Recharge simplifies the complex world of subscription ordering and billing, making it a breeze to manage subscriptions. With Recharge, customers can easily subscribe to your Shopify products, manage their subscriptions by themselves, and even skip or modify upcoming orders effortlessly. We've been happily surprised by the seamless integration, hassle-free setup, and graceful customer flow. Trusted by leading subscription models like Theo Chocolates and Who Gives a Crap, Recharge has helped them grow by leveraging an easy and customer-driven subscription process with targeted email marketing. It is estimated that with Recharge, Who Gives a Crap was able to grow subscriptions by 250%, and Theo Chocolates was able to grow its subscriber base by 360%! Recharge will cost you around $99 a month for the basic plan, but we think this robust and customizable tool is well worth the price if you have a product that needs to be replenished. Subscriptions, with their lovely recurring revenue streams, are not only convenient for customers but, when done well, enhance the customer experience, ultimately fostering a stronger bond between your brand and your loyal customers.

Recharge also has a loyalty program to grant your customers subscriber discounts. From a user-friendly interface to customizable subscription boxes, the app ensures that your customers have a seamless and enjoyable journey from subscription sign-up to product delivery. The result? Happy customers who are more likely to stock up and stick around. Recharge isn't just an app; it's a strategic ally in the journey toward e-commerce success.

Several of our clients use Carro, a marketplace of drop-shippable brands. Carro enhances the customer experience by facilitating cross-selling opportunities. This innovative and highly-ranked platform makes your products easily accessible to other Shopify e-commerce sites and makes your catalog available to new audiences. By simplifying strategic partnerships, Carro effortlessly opens up new avenues for distribution, sales, and customer engagement. This strategic expansion can contribute to the overall growth and resilience of your brand in a competitive market. The cost of Carro is very reasonable, ranging from $75 a month for their basic plan, where you can have up to 25 partnerships, to $500 a month for unlimited partnerships.  

You can quickly discover complementary products from other merchants in the Carro network and feature those products on your site, providing your customers with a diverse and curated shopping experience. Ideally, other brands will choose to feature items from your catalog as well, creating a quick and easy marketing channel for your products. Carro currently hosts 28,000 brands, comprising a catalog of over 1.6 million possibly complementary products to explore. This not only boosts sales but also fosters customer loyalty by delivering added value. Brands like Arizona, Oatly, Hint Water, Smart Sweets, Corkcicle, and Barstool Sports all trust Carro to find beneficial partnerships and opportunities in their extensive network to cross-sell products. 

Integrating Carro with your Shopify storefront is an exciting option for brands aspiring to thrive in the dynamic e-commerce landscape. We are also big fans of their excellent support and sales team, who are responsive, proactive, and excited to facilitate meaningful connections.

By fostering collaborations, enhancing the customer journey, uncovering hidden sales channels, and providing invaluable insights and support, Carro emerges as an indispensable tool to quickly and effortlessly increase sales.


If you're eager to enhance your wholesale business Faire is ideal to have in your toolkit. The Faire platform was created to help small businesses come together to compete on a more level playing field with the likes of Amazon and Walmart. Today, Faire is an indispensable and easily integrated tool that allows retailers to discover their next bestsellers from independent brands like yours.

By integrating Faire, you can effortlessly supply your products to new wholesale clients, simplifying the wholesale ordering process for both you and your customers. 

This integration allows you to manage wholesale orders alongside your regular retail orders, reducing the complexity of handling multiple sales channels. The real-time sync with your Shopify inventory prevents overselling and ensures accurate stock levels for both retail and wholesale customers.

Faire offers favorable payment terms, such as net 60, enabling you to defer payment until after your products are sold. This improves cash flow and eases financial management. Because Faire introduces your products to a network of independent retailers actively seeking new items, there is even an opportunity to create lasting wholesale partnerships outside of the platform.  

Why get the integration? It minimizes manual tasks associated with managing wholesale orders, saving you time for more impactful aspects of your business.  Joining Faire is free, with costs incurred only through a commission and payment processing fee per order. The basic Shopify integration plan, at around $29 per month, has proven sufficient for many of our clients. 

Integrating Faire with your Shopify eCommerce sales streamlines wholesale order management, provides access to exciting new retail partners, and offers attractive payment terms, fostering growth opportunities and operational efficiency across retail and wholesale sales channels.

At the end of the day, even a powerful e-commerce software such as Shopify has its limitations. Using the most up-to-date apps is a quick and easy way to streamline your processes and maximize your online presence.

If you need support for all the things an app can’t do, reach out to us to learn more about our expert e-commerce team. Whether it's optimizing product content, quickly identifying customer and wholesale order errors, ensuring smooth shipment processes, or having a deep understanding of inventory movements, we deliver comprehensive expertise to ensure a smooth operational experience.

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